Q1.
a)
For get a biggest development, and get more success, Penang Mutiara has to:
– Expand its business in other areas to acquire more market shares against other high-class and
strong competitors in the whole Asia region, or even in the world;
– Offer the differentiation, high standard quality and characteristic hotel services, and
comfortable environment for customers.
– Pitch itself as an “up-market” end hotel business that targets customers are those who are high
income and high consuming individuals, and the high class business and political unions or
organizations.
b)
– Through concession and alliance with other business such as tour companies, ocean & safari
theme park, movie companies, golf or car club, complete set of hotel industry which is gathering
tour, amusement, business exploiter, relaxation together.
– Complete foundational services, such as transporting line services; wireless internet;
– Diversifying its services to satisfy different demands of customers, such as offering difference
holiday traveling packages; seasoning conference market different packages; diversified types of
foods.
– Develop automatic system to offer, services and payment
