• To jump-start sales at the coffeehouses, could we attract new
customers? If so, whom and how? If not, why not? Especially
considering that Second Cup plans to open 130 new
coffeehouses, according to its development plan
Yes, 1. participate in the economic and social development of
small producers from countries around the world; 2. create local
jobs and reinforce the culture of cooperation and mutual aid among
its employees; 3. serve Canadian consumers by offering quality
organic products and raising awareness of a cause they consider
important.
Chose green energy sources for its production site and
coffeehouses. The managers opted for low energy transportation
modes and adopted a policy that favoured, when possible, local
purchasing of the various inputs required for operations.
