54961

subject Type Homework Help
subject Pages 4
subject Words 1254
subject School 54961
subject Course 54961

Unlock document.

This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
page-pf1
SITUATION ANALYSIS
The marketing environment for Powell Trucking has some opportunities. It also has challenges that the
firm believes it can work through. The SWOT analysis of the company conducted by marketers to
highlight Powell trucking’s strengths, weaknesses, opportunities and threats.
The SWOT analysis presents what the company’s position is in the marketplace. In just five years, Powell
Trucking has shown some great strength, while looking forward to areas that we could move into. With
its dedicated founders, growing number of customers, and sound financial management places our
company in a good position to grow. Powell Trucking however has considered expanding our fleet to
haul different types of freight, such as food and not just paper goods. As we add more trucks to the
fleet, we will have to make sure that the new drivers have the same standards as the current drivers
that we have employed. This will help insure that the companies that we haul for now get the same
customer service from the new drivers as they get from the current drivers.
TARGET MARKETS
The target market for Powell Trucking will be any warehouse that houses any kind of paper product and
move into warehouses that house food for grocery stores. The more that we can haul for these
warehouses the better we will do as a company. Having a couple of refrigerated trailers will help us
move into the grocery store industry. Powell Trucking will also target drivers as well as there are more
page-pf2
page-pf3
page-pf4

Trusted by Thousands of
Students

Here are what students say about us.

Copyright ©2022 All rights reserved. | CoursePaper is not sponsored or endorsed by any college or university.