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Assignment 2 (Dore Dore Case Analysis)Assignment 2 (Dore Dore Case Analysis)
GROUP 1GROUP 1
PGP 2015-17PGP 2015-17
About the Company:About the Company:
Dore Dore(Dore Dore(
DD) was establise! by "ean DD) was establise! by "ean
#a$tiste in 1%1&'t was #a$tiste in 1%1&'t was
te worl!te worl!
lass man*+at*rer o+ +asionable ,nitte! $ro!*ts' ts osiery !iisionlass man*+at*rer o+ +asionable ,nitte! $ro!*ts' ts osiery !iision
$ro!*e! so,s an! sto,ings +or men. women an! $ro!*e! so,s an! sto,ings +or men. women an!
il!ren / tatil!ren / tat
ao*nte! +or %% o+ ao*nte! +or %% o+
Dore Dores sales' ts ,nitwear !iision $ro!*e!Dore Dores sales' ts ,nitwear !iision $ro!*e!
il!rens ,nitwear s* as $lay lotes. il!rens ,nitwear s* as $lay lotes.
sweaters an! nigtlotes' tsweaters an! nigtlotes' t
+o*se! on bot 3*ality an! +asion' t +o*se! on bot 3*ality an! +asion' t
$ro!*e! ose not only *n!er its$ro!*e! ose not only *n!er its
DD tra!emar,. b*t also +or +amo*s !esigners li,e 4es DD tra!emar,. b*t also +or +amo*s !esigners li,e 4es
aint 6a*rent. inaaint 6a*rent. ina
Rii et' DD Rii et' DD
ommente! a 80 to 90 ommente! a 80 to 90
mar,mar,
et sare in tis et sare in tis
segment'segment'
One o+ DDs om$etitie strengts was its One o+ DDs om$etitie strengts was its
s*$erior *stomer serie +ors*$erior *stomer serie +or
osiery'osiery'
:e offerations wer:e offerations wer
e arrie! o*t in two oe arrie! o*t in two o
+ its main $lants ; :+ its main $lants ; :
e <ery $lante <ery $lant
wi $er+ormwi $er+orm
e! te il!rens ,e! te il!rens ,
nitwear nitwear
offerations an! :offerations an! :
e Gres Plante Gres Plant
wi o*se! te wi o*se! te
om$anys ea!3*arters an! entral osiery om$anys ea!3*arters an! entral osiery
+atory+atory
''
