MARKETING PAPER 04/10/2015
4 P’s of Marketing
The Honest Company
DeAnna Horton
BUSN101
INSTRUCTOR: NORMA ANDERSON
2
While watching television to !nd a commercial for this assignment, one jumped out at me, caught my
a+en,on, and held it, even remaining in my head for some ,me a-er watching the adver,sement. The
product was for baby diapers made by The Honest Company. These diapers are eco-friendly by being
plant based; free of lo,ons, free of fragrance by using citrus and chlorophyll, and latex. They do not use
chlorine processing or harsh chemical bleaches in the crea,on of these diapers. The absorbent core
comes from cer,!ed sustainable forests and a polymer blend of wheat and corn. The ink from prin,ng
the updated mo,fs is free of lead and heavy metals. All this informa,on was conveyed while being
entertaining and having the ability to s,ck in one’s head well a-er watching.
This is a “shopping” good, one of necessity if you have children and opt not to use cloth diapers. People
are becoming more concerned about our impact on the earth. Many buyers are looking at going green,
