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Table of Contents
I. INTRODUCTION: …………………………………………………………………………………………………………….. 2
II. SERVICES AND THE DIFFERENCE OF CIRCLE K: ……………………………………………………… 2
1. CircleK’s services provide: ……………………………………………………………………………………………. 2
2. The difference from their competitors: ………………………………………………………………………….. 2
III. CIRCLE K’S STRENGTHS: ……………………………………………………………………………………………. 3
IV. LOCATION SECLECTION: …………………………………………………………………………………………… 3
V. STORES LAYOUT: ………………………………………………………………………………………………………….. 3
VI. DAY-TO-DAY PROCESSES: ………………………………………………………………………………………….. 4
VII. STRATEGY TO INCREASE CUSTOMER VALUE IN THE PAST: ……………………………….. 4
VIII. EMPLOYEES: ……………………………………………………………………………………………………………… 5
IX. FUTURE STRATEGIES: ………………………………………………………………………………………………… 6
X. CONCLUSION: ………………………………………………………………………………………………………………... 6
XI. RECOMMEND: ………………………………………………………………………………………………………………. 7
XII. REFERENCES: ……………………………………………………………………………………………………………… 8
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I. INTRODUCTION:
At present, convenient and fast consumption trending are blooming in the market, it
is increasingly revealing many disadvantages such as food quality is not guaranteed,
no clear origin, influence on the health of consumers, especially the price is unstable….
This make people lose increasingly faith on food in the market. So that buying in
large supermarkets has become the habit of majority of consumers in big cities, this
convenient sales channel is more and more revealing advantages. In addition,
ensuring the quality of goods that consumers need peace of mind about the price
stability. However, sometimes the busy of work makes the consumer not have enough
time in large supermarkets and utility stores to be born and located in the residential
areas, the roads are convenient and they have solved the problems of time as well as
floating concerns about the food hygiene and safety of thousands of consumers.
“Understanding the customer psychology, Circle K convenience store was born,
starting from 1951 in Texas, United States, Circle K is now one of the most widely
recognized convenience store brands, known worldwide for quality products & great
customer service with more than 16,000 associates worldwide including: more than
14,800 Circle K company operated stores in the United States, Canada, Denmark,
Norway & Eastern Europe; and more than 2,380 Circle K licensed stores in other
countries including Cambodia, China, Egypt, Guam, Honduras, Hong Kong, Indonesia,
Jamaica, Macau, Mexico, Mongolia, New Zealand, Saudi Arab, UAE & Vietnam. In
Vietnam, Circle K focus on the rapid development of our convenience store businesses
with the master license granted by Circle K US. Circle K is proud to be the first
international convenience store chain in Vietnam, with our 1st store opened on
December 20, 2008. They gladly celebrated our 10 year anniversary of Circle K
Vietnam in 2018. Circle K Vietnam currently has nearly 400 stores in Ha Noi, Ha
Long, Ho Chi Minh City, Vung Tau, Can Tho, and will continue to grow to cater for the
demand of our customers.”
II. SERVICES AND THE DIFFERENCE OF CIRCLE K:
1. CircleK’s services provide:
Circle K is known as a convenience store so in the right name, it provides products
that can be used immediately as: processed foods, right at the store with microwave to
help customers processing and eating right, canned goods, soft drinks, alcoholic beers,
tobacco, cosmetics, personal items… Accordingly, Circle K has invested the services
from fast food products (according to the processing pattern in place, depending on
the taste and customer needs); Form separate drinking water marks and provide
additional amenities such as seats; Free WiFi… To make this place not only the place
to sell products but also the dating, rest, meeting of the youth. The convenience of
these shops is reflected in the shop location, the store’s closing/Opening time, the
accompanying services that are tailored to the customers that the store is aiming for.
Besides, for better customer service, most Circle K shops are open 24/24, although at
midnight the number of people is 2-3 person.
2. The difference from their competitors:
In the convenience store brands, Circle K is leading the market share of public
discussion on electronic newspaper and social network no matter the brand, the
activity is really roaring, much of the discussion created by Circle K is said to be a
product distribution channel, the official ticket of the brand , the event highlights the
youth. In addition, Circle K is also mentioned in many natural consumer discussions.
In particular, the brand’s ice cell Froster is also on the list of favourite snacks and is
mentioned in the dining community on social media. Circle K receives many positive
feedbacks on comfort facilities, namely the fully equipped air conditioner, free WiFi,
power sockets are highly appreciated by customers. Aside from that, many people
also love Circle K thanks to their food, delicious drinks, which are the most favorite
of which are Froster ice, noodles, and fresh cream. The inclusion of many promotions
and discounts has also received positive feedback.
III. CIRCLE K’S STRENGTHS:
“The trademark is an advantage because the Circle K is one of the advancing
convenience stores that appeared for the first time in Vietnam these guys were known
a lot and the names weren’t even remotely strangers used in Vietnam. Besides, the
product of the Circle K is diverse and rich, the price is right. Multiple preferences are
open to customers with food combo with valuables and gift shows and attraction. In
addition, with open spaces and with the objective of the Circle K to a place instead of
a grocery store. Assemble at the crowds of the population and big city. This is one of
the key strategies of the Circle K next to the union of the 25 model, 50 m2, They’re
concentrating their faculty strength by 100-100’s— 120m2 in residential areas, schools,
plus, Circle K, small grocery stores, not without what they need, but what they need is
the right things to be dressed as well. 24-24-24 time is one of the top-row
communities in the service. Hold on to 24/24-hour business model. The patience with
the client is the most necessary, the enemy of the model affects business strategy. The
