Brian Dowd
1. Read Chapter 11 Management in Action Case Study on pages 391 – 392 of your 8th
Edition text. Individual Differences, Values, Attitudes, and Diversity at Facebook.
FOR DISCUSSION
1. How would you evaluate Zuckerberg in terms of the Big Five personality
dimensions?
The Big Five personality dimensions are extroversion, agreeableness,
conscientiousness, emotional stability, and openness to experience. Zuckerberg score
high on the extroversion part even though he has a shy personality at time he is a very
assertive a person by dropping out of Haverford and following his dream.
Zuckerberg also scores high on the agreeableness score. He does come off cocky at times
but he is donating half his money when he dies and he donated 100 million to a school in
New Jersey that was not doing well. He also scores high on the conscientiousness scale.
