12 Angry Men: An Invaluable Case Study in the Art of Negotiation and Communication
Terence P. Bonner
Lasell College
Abstract:
The following paper will identify and analyze the techniques exemplified by Henry
Fonda’s character in the film 12 Angry Men to assess the film’s value as a case study and
teaching tool in organizational behavior. The paper will further argue that Fonda’s
character exhibits valuable techniques in managing group dynamics, decision making,
coalition building, effective leadership, and negotiation strategies. To support its theories
and arguments the following work will draw from scholarly journals, academic texts, and
well known literature discussing leadership and negotiation.
“One man is dead. Another man’s life is at stake,” (Fonda & Rose, 1957) states the judge
in the opening scene of the classic drama 12 Angry Men. Perhaps there is no greater issue
in any negotiation than the guilt or innocence of an individual as decided by a jury of their
peers. In some cases such negotiations literally decide life or death, as is the case in the
film 12 Angry Men. As the judge so aptly tells the jurors in the film prior to deliberations,
“you’re faced with a grave responsibility”(Fonda & Rose, 1957). From this moment twelve
men become responsible for the life of one. Their subsequent deliberations become the
subject of a riveting American drama. During these negotiations tensions will rise, and
although the majority of jurors quickly assume guilt, one man will have to effectively
influence eleven others to assure justice. Therefore, 12 Angry Men becomes a film that acts
as a case study that brilliantly provides lessons in group dynamics, decision making,
coalition building, and effective leadership and negotiation strategies.
12 Angry Men was written by Reginald Rose, directed by Sidney Lumet, and stars Henry
Fonda as Juror 8. The film is a classic American drama based on the riveting deliberations
of a jury deciding a verdict in a murder trial, with Juror 8 being the lone dissenter amongst
a group convinced that the accused is guilty. The jurors are all depicted as white, middle
class males in the film; although, each differs in their ethnic backgrounds, age, and cultural
experiences. Before deliberations begin the judge instructs the jurors that they must reach a
unanimous decision, and if they have any reasonable doubt in regards to guilt, they must
find the defendant innocent. They are further cautioned that a unanimous guilty verdict
will result in the issuance of the death penalty for the defendant. The majority of the film
then takes place in the jury room on a hot and humid summer’s day and focuses on the
ensuing deliberations.
The defendant in the film is a young, impoverished Puerto Rican boy from what is referred
to in the film as “the slums” (Fonda & Rose, 1957). The accused has a prior criminal
record and is accused of killing his father with a switchblade knife. Eleven of the twelve
men believe the defendant to be guilty, arguing that the prosecution presented an open and
shut case. The sole dissenting opinion is presented by Juror 8, played by Henry Fonda,
who supports the boy’s innocence. While the majority of the jurors want to quickly issue a
guilty verdict thus quickly completing their jury duty, Fonda’s character asserts the
importance of discussing the case and thoroughly deliberating. The subsequent
deliberations, or negotiations, set the tone for the film and purpose of this case study. To
analyze the tactics one individual is able to utilize in order to successfully lead and
negotiate from a minority position, ultimately influencing eleven others to support his
position.
Negotiation is defined by Robbins and Judge as “a process in which two or more parties
exchange goods or services and attempt to agree on the exchange rate for them” (Robbins
& Judge, 2011 p.465). In the case of 12 Angry Men it is important to build on this
definition and to discuss the environment in which negotiations take place. According to
Flouri and Fitsakis, negotiation is a structured relationship between the parties, the
resources and the constraints within the environment, and bargaining power (Flouri &
Fitsakis, 2007 p. 450). Furthermore, there are two significant dimensions for analyzing the
environment in which negotiations take place: the fixed elements of the negotiation and
changeable parts (Flouri & Fitsakis, 2007 p.450). Fixed elements are defined as
fundamentals of the negotiation that the parties cannot influence but can leverage to their
advantage. Whereas changeable parts within the negotiation are elements that can be
influenced by the parties involved. In order to fully understand the incredible teaching
power of 12 Angry Men it is important to discuss the aforementioned parts of negotiations
in greater detail.
In this case the parties involved are the individual members of the jury, who at the start of
deliberations have no existing relationships to each other. This further means that at the
start of the negotiating process there are no concrete teams or coalitions previously
established; with each juror being responsible only to himself and the law. Therefore,
conflict in these negotiations is likely to increase because the members of the group are not
required to maintain any type of relationship at their conclusion (Flouri & Fitsakis, 2007
p.451). This presents a particularly challenging obstacle for Juror 8, who as the lone
dissenter must overcome the likely competitive and confrontational behaviors that will
surface amongst the parties. Analyzing the tactics used to accomplish this will provide