RUNNING HEAD: BALANCED SCORECARDS SMOLA
The Balanced Scorecard is utilized by countless businesses, non-profits, and, as
mentioned in the textbook for this class, government agencies including the Army
Surgeon General and the Commander of the U.S. Army Medical Command. The point of
these cards is to create, “…a strategy management framework that ‘balances’ four critical
perspectives within an organization” (Jackson, 2017). Introduced and developed by Dr.
Robert Kaplan and Dr. David Norton, the Balances Scorecard remains a vital tool for
achieving a strategy-focused organization.
A key part of the Balanced Scorecard is to measure non-financial performances
