Elizabeth Bota
Professor Perrault
BUS 2520
April 15th, 2020
Mercedes-Benz Case Study
Mercedes-Benz is a German made car and is well known for their luxury vehicles and
they have been around for decades. There are over 90 Mercedes-Benz offices worldwide and
they are still continuing to grow. When it comes to the car industry there are a lot of marketing
strategies and segmentation strategies that must be followed. Mercedes has learned to do this by
targeting a unique market of customers and potential buyers. They have different marketing
plans and many ways to segment customers by gender, location, age, and economic strata, and
