Archives
Communications Chapter 1 1 Gutenberg played an active role in the transition from oral to written culture.
Chapter 1: Mass Communication: A Critical Approach True/False 1. According to the textbook, the mass media are cultural industries that help articulate and distribute a society’s values. 2. The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century […]
Communications Chapter 10 1 The U.S. Supreme Court has granted digital gaming First Amendment rights
Chapter 10: Digital Gaming and the Media Playground True/False 1. The average gamer age is 17. 2. The U.S. Supreme Court has granted digital gaming First Amendment rights. (T) 3. The first versions of digital games were developed in the […]
Communications Chapter 11 1 How do the common persuasive techniques used in advertising work
Chapter 11: Advertising and Commercial Culture True/False 1. The first American advertising agents were space brokers. 2. Before the 1850s, there was little need for advertising in the United States because there were few goods available for sale and virtually […]
Communications Chapter 12 1 Independent PR firms are usually huge organizations with a national clientele
Chapter 12: Public Relations and Framing the Message True/False 1. The first public relations practitioners were primarily theatrical agents who staged stunts to get newspaper coverage for their clients. 2. P. T. Barnum used gross exaggeration, fraudulent stories, and staged […]
Communications Chapter 13 1 Charles T. Schenck was found guilty of violating the Sedition Act.
Chapter 13: Legal Controls and Freedom of Expression True/False 1. Print and broadcast media are treated equally under the First Amendment. 2. The U.S. Supreme Court has defined censorship as prior restraint of speech. (T) 3. Newspapers are not required […]
Communications Chapter 14 1 The United States has been accused of cultural imperialism because
Chapter 14: Media Economics and the Global Marketplace True/False 1. Indirect payments usually come from advertisers. 2. A monopoly exists when a small number of firms control an industry, either nationally or locally. (F) 3. Because media products are ethereal […]
Communications Chapter 15 1 Textual analysis is able to demonstrate the effects of the media on audiences
Chapter 15: Social Scientific and Cultural Approaches to Media Research True/False 1. Textual analysis is able to demonstrate the effects of the media on audiences. 2. Social psychology studies measure the attitudes, behavior, and cognition of individuals. (T) 3. Media […]
Communications Chapter 2 1 The publishing industry produces books in a wide variety of categories
Chapter 2: Books and the Power of Print True/False 1. The Chinese were printing books using carved blocks of wood long before Gutenberg printed his Bible using movable type. 2. Because books are such an old and traditional medium, they […]
Communications Chapter 3 1 Most mainstream news organizations do not have ethical expectations for journalists
Chapter 3: Newspapers to Digital Frontiers: Journalism’s Journey True/False 1. For most journalists, the bottom line is to “get the story.” 2. Yellow journalism in the 1890s was the forerunner of today’s tabloid newspapers. (T) 3. Newspaper editors believe that […]
Communications Chapter 4 1 The first magazines in the United States were edited for the working classes.
Chapter 4: Magazines in the Age of Specialization True/False 1. Magazines became a national mass medium in the United States before newspapers did. 2. The word magazine comes from the French term magasin, meaning “storehouse.” (T) 3. The first colonial […]
Communications Chapter 5 1 Unlike Edison’s phonograph, Emile Berliner’s gramophone played flat disks
Chapter 5: Sound Recording and Popular Music True/False 1. Thomas Edison made his first sound recordings on a cylinder wrapped in foil. 2. Unlike Edison’s phonograph, Emile Berliner’s gramophone played flat disks. (T) 3. The recording industry switched from shellac […]
Communications Chapter 6 1 Guglielmo Marconi is initially credited with inventing the wireless telegraph
Chapter 6: Popular Radio and the Origins of Broadcasting True/False 1. Radio evolved from technology developed in the 1840s. 2. Group radio station owners prefer syndicated over locally produced programs. (T) 3. Guglielmo Marconi is initially credited with inventing the […]
Communications Chapter 7 1 The first motion pictures were watched by only one person at a time
Chapter 7: Movies and the Impact of Images True/False 1. Thomas Edison was the first person who theorized about the possibility of motion pictures. 2. The first motion pictures were watched by only one person at a time. (T) 3. […]
Communications Chapter 8 1 Many of the program conventions in television actually came from radio.
Chapter 8: Television, Cable, and Specialization inVisual Culture True/False 1. Many of the program conventions in television actually came from radio. 2. An Idaho teenager named Philo T. Farnsworth is credited with transmitting the first TV picture electronically. (T) 3. […]
Communications Chapter 9 1 Wikis are informative Web sites that are strictly controlled by professional editors
Chapter 9: The Internet and New Technologies: The Media Converge True/False 1. The Internet was created by private enterprise, but it has been taken over and expanded by the federal government. 2. Wikis are informative Web sites that are strictly […]