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© Pearson Education Limited 2013 C H A P T E R 1 Regional and global strategy Chapter objectives 1. Define the terms international business and multinational enterprise. 2. Discuss the two primary ways in which international business occurs  […]

© Pearson Education Limited 2013 C H A P T E R 1 0 Corporate strategy and national competitiveness Chapter objectives 1. Examine the determinants and external variables in Porters diamond model of national competitiveness and critique and evaluate the […]

© Pearson Education Limited 2013 C H A P T E R 1 1 Innovation, Entrepreneurship and ‘Born Global’ Firms Chapter objectives 1. Understand the international dimensions of innovation, for large and small firms. What innovation advantages can firms gain […]

© Pearson Education Limited 2013 C H A P T E R 1 2 Production strategy Chapter objectives 1. Examine the role of research, development and innovation in production strategy. 2. Relate some of the most critical steps in generating […]

© Pearson Education Limited 2013 C H A P T E R 1 3 Marketing strategy Chapter objectives 1. Examine the process used to conduct an international market assessment of goods and services. 2. Study the criteria that affect an […]

© Pearson Education Limited 2013 C H A P T E R 1 4 Human resource management strategy Chapter objectives 1. Define the term international human resource management and discuss human resource strategies in overseas operations. 2. Describe the screening […]

© Pearson Education Limited 2013 C H A P T E R 1 5 Political risk and negotiation strategy Chapter objectives 1. Examine the nature of political risk. 2. Understand how to apply some of the tools and resources that […]

© Pearson Education Limited 2013 C H A P T E R 1 6 International financial management Chapter objectives 1. Compare and contrast how polycentric, ethnocentric and geocentric solutions are used in determining the financial planning and controlling authority that […]

167 C H A P T E R 1 7 European Union Chapter objectives 1. Describe the Single European Market and the competitive status of the EU in relation to other triad members. 2. Discuss how firms carry out an […]

© Pearson Education Limited 2013 C H A P T E R 1 8 Japan Chapter objectives 1. Examine the underlying factors  economic, political, social and cultural  that underlie the distinctiveness of Japan, its business practices and its […]

188 C H A P T E R 1 9 North America Chapter objectives 1. Examine the nature of the Canadian and Mexican political and economic systems and their implications for business strategy. 2. Review the business environment with primary […]

© Pearson Education Limited 2013 C H A P T E R 2 The multinational enterprise Chapter objectives 1. Describe the characteristics of multinational enterprises. 2. Explain the internationalization process. 3. Explain why firms become multinational enterprises. 4. Discuss the […]

© Pearson Education Limited 2013 C H A P T E R 2 0 Emerging economies Chapter objectives 1. Examine the relative attractions, opportunities and threats in the triad regions and emerging economies for firms looking to internationalize. 2. Explain […]

© Pearson Education Limited 2013 C H A P T E R 2 1 China Chapter objectives 1. Understand the nature of the Chinese economy, the role of Government and the characteristics of Chinas domestic market and its corporations. 2. […]

217 C H A P T E R 2 2 Corporate ethics and the natural environment Chapter objectives 1. Examine how these changing developments will create both challenges and opportunities for MNEs over the next decade. 2. Explain why research […]

23 C H A P T E R 3 The triad and international business Chapter objectives 1. Describe the major reasons for FDI. 2. Explain the role of triad-based MNEs in worldwide FDI and trade. 3. Relate select examples of […]

29 C H A P T E R 4 International politics Chapter objectives 1. Compare and contrast major political and economic systems and note the linkage among them. 2. Examine the primary reasons for the current privatization movement and the […]

38 C H A P T E R 5 International culture Chapter objectives 1. Define culture and explain the factors that underlie cultural differences. 2. Show where and why cultural differences matter to international managers. 3. Explain a number of […]

© Pearson Education Limited 2013 C H A P T E R 6 International trade Chapter objectives 1. Define the term international trade and discuss the role of mercantilism in modern international trade. 2. Contrast the theories of absolute advantage […]

© Pearson Education Limited 2013 C H A P T E R 7 International financial markets and institutions Chapter objectives 1. Review the basic characteristics of all the financial markets that may be available to a firm in international business. […]

© Pearson Education Limited 2013 C H A P T E R 8 Multinational strategy Chapter objectives 1. Define the term strategic planning and discuss the strategic orientations that affect this planning process. 2. Explain how strategy is formulated, giving […]

79 C H A P T E R 9 Organizing strategy Chapter objectives 1. Examine organization structures used by enterprises that are just beginning their international expansion. 2. Describe the international division and global structures that are used as firms […]