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A service mark distinguishes the provider of a service rather than a product. For a new technology to be successful in a market, it is enough for the new technology’s stand-alone utility to exceed that of the incumbent standard. Answer: […]

The rights of copyright protection are established by legitimate use of the work. In general, the more firms competing that are of comparable size, the more competitive the industry will be. Answer: True Firms should always be racing to launch […]

Technology diffusion curve is s-shaped because adoption is initially fast when a new technology is introduced to the market. A firm cannot collaborate with its competitor. Answer: False Heavyweight teams are suitable for platform projects. Answer: True Innovation often originates […]

Discovery of scientific principles that pertain to natural laws can be patented. In crafting an advertising message, firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content. Answer: False […]

In marketing a new product to the late majority and laggards, a company should emphasize the advanced technological features of the new product. If a firm wishes to avoid giving away its own installed base or complementary goods advantages to […]

A joint venture between two companies often results in a new separate company. A firm’s strategic intent helps in the development of new businesses and markets. Answer: True Quasiformal structures foster interactions based on hierarchy rather than on interests. Answer: […]

A sequential process has an early warning system to indicate that planned features are not manufacturable. Titles and names can be copyrighted. Answer: False In the U.S., patents are valid for a period of 17 years. Answer: False Joint ventures […]

Managers choose a local-for-local approach to innovation when they have a strong desire to control the evolution of a technology. In Prahalad and Hamel’s model, it is possible for a firm to develop core competencies to a set of abilities […]

According to Anderson and Tushman, in the era of ferment, firms focus on efficiency and market penetration. Formulating a technological innovation strategy first requires an accurate appraisal of where the firm currently is. Answer: True A firm intending to refine […]

The house of quality uses a scale of one to ten to evaluate competing products. The intellectual property policies of a university embrace both patentable and unpatentable innovations. Answer: True Innovation and new technologies have led to longer product life […]

Loose coupling helps organizations reap significant synergies by being tightly integrated. Qualitative methods of analyzing new projects usually entail converting projects into some estimate of future cash returns from a project. Answer: False Modular products become more valuable when customers […]

Globalization of markets has reduced the importance of innovation. An individual with only a moderate degree of knowledge of a field will be able to produce more creative solutions than an individual with extensive knowledge of the field. Answer: True […]

The criteria in the go/kill decision points are the questions or metrics used to make the decision regarding whether or not to kill the project or allow it to proceed. Many start-up firms demise because new innovations tend to be […]

Solo internal development is, on average, a relatively fast way of developing a technology. Knowledge that is explicit requires more frequent and close interaction to be meaningfully exchanged than knowledge that is tacit. Answer: False Late entrants typically bear the […]

For a firm to adopt a component innovation, it typically requires that the firm have architectural knowledge about the way components link and integrate to form a whole system. External development efforts typically lack the coordination of internal development. Answer: […]

Building the necessary capabilities and resources in-house reduces a firm’s asset commitment. Functional teams typically have a project manager or dedicated liaison personnel. Answer: False In the context of s-curves in technological improvement, as a technology begins to reach its […]

For technologies in which standardization and compatibility are important, maintaining the integrity of the core product is absolutely essential. Product life cycles shorten with high-speed technological changes. Answer: True Cross-functional communication can lead to longer cycle times. Answer: False When […]

The discounted rate that makes the net present value of the investment maximize is called the internal rate of return. When manufacturers bypass wholesalers and retailers to sell directly to end users it is called backward compatibility. Answer: False With […]