Electronic Commerce 2012, 7e (Turban)
Chapter 6 Mobile Commerce and Ubiquitous Computing
6.1 True/False
Question: Wireless mobile computing is computing that connects a mobile device to a network or another computing device, anytime, anywhere.
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Question: WiMAX is a chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices.
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Question: Wireless application protocol is a technology that offers Internet browsing from wireless devices.
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Question: Battery life is what distinguishes one type of mobile computer from another.
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Question: I-mode is a wireless technology used to identify items that are tagged with a code.
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Question: Many mobile devices appear to be converging toward the same endpoint, which is a small-footprint, handheld mobile device that combines all the capabilities of these devices in one package.
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Question: Short message service (SMS) supports the transmittal of long text messages (up to 360 characters) between mobile phones on a cellular telephone network.
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Question: Multimedia messaging service (MMS) is the emerging generation of wireless messaging, delivering rich media, including video and audio, to mobile phones and other devices.
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Question: The highest level of voice support services is a voice portal, which is a website with an audio interface that can be accessed through a telephone call.
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Question: Wi-LAN is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances.
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Question: WiMAX is an IEEE 802.16 wireless standard for making broadband network access widely available for data and voice over a medium-sized area.
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Question: Mobile banking describes the performance of banking activities via a mobile device.
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Question: Historically, the uptake of mobile banking has been very rapid.
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Question: Enhancing productivity and the ability to track employees are the main reasons for the widespread deployment of mobile devices and applications within organizations.
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Question: A mobile worker is any employee who is away from his or her primary work space at least 10 hours a week or 25 percent of the time.
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Question: Bandwidth management is one of the challenges of mobile workforce support.
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Question: Fleet management is one of the least successful applications of m-commerce.
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Question: Established standards are fueling the demand for mobile games.
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Question: Referencing mobile gambling, China is the largest market in terms of gross wagers.
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Question: Ticket Assistant is an iPhone application that enables event organizers to seamlessly check-in attendees, eliminating the hassle of manual and otherwise cumbersome and time-consuming processes.
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Question: Sensor networks are systems used to track and identify the location of objects in real time.
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Question: Geolocation is the process of automatically identifying a Web users physical location without that user having to provide any information.
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Question: Global positioning system is a worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth.
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Question: Station-based positioning calculates the location of a mobile device from signals sent by the device to base stations.
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Question: Geographic information science is the science underlying geographic concepts, applications, and systems.
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Question: Leisure, management, and navigation are categories of location-based applications and services.
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Question: Interactive object location (IOL) automatically determines the geographic location of a vehicle and transmits information to a request.
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Question: Social location-based marketing gives businesses the opportunity to deliver targeted offers and messages to consumers and collect data about their preferences and behavior.
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Question: Pervasive computing is embedded in the environment and is typically mobile.
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Question: Most RFID tags have a large footprint and can be embedded or attached to most objects, such as products, people, animals, or vehicles.
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Question: Real world awareness is a concept used to describe a companys ability to sense information in real time from people, IT sources, and physical objects by using RFID and sensors and then responding quickly and effectively.
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Question: When mobile users want to access the Internet, the usability of the site is critical to achieve the purpose of the visit and to increase user stickiness.
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Question: GPS accuracy is a technical limitation of mobile computing.
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Question: Key ethical issues in m-commerce include isolation, loss of privacy, and potential health damage from cellular radio frequency emissions.
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Question: A study by Seoul National University found that 30 percent of South Korean high school students reported addiction effects, which are anxious feelings when they did not have their phones with them.
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Question: Being available at any location and at any time best defines
A) localization.
B) interactivity.
C) convenience.
D) ubiquity.
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Question: Major value-added attributes of the mobile commerce landscape include each of the following except
A) ubiquity.
B) localization.
C) security.
D) personalization.
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Question: Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except
A) the transition to a manufacturing economy.
B) the widespread availability of more powerful mobile devices.
C) the growth of a handset culture and mobile workforce.
D) the improved price/performance of mobile services.
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Question: ________ connects a mobile device to a network or another computing device, anytime, anywhere.
A) Wireless application protocol
B) Mobile operating system
C) Wireless mobile computing
D) Wireless middleware
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Question: Components of a wireless infrastructure that support delivery of services over a wireless connection are
A) mobile communications server switches.
B) GPS locators.
C) smartphones.
D) Web servers and microbrowsers.
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Question: A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes
A) WAP.
B) WLAN.
C) bluetooth.
D) MDAT.
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Question: Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except
A) small screens.
B) reduced memory.
C) restricted input capabilities.
D) broad bandwidth.
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Question: ________ is a satellite-based tracking system that enables the determination of a GPS devices location.
A) GPS
B) PDA
C) SMS
D) WAP
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Question: A stand-alone handheld computer principally used for personal information management best describes
A) smartphone.
B) personal digital assistant.
C) mobile browser.
D) iPad.
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Question: Websites designed for access from microbrowsers are
A) short messaging services.
B) location-based portals.
C) wireless portals.
D) PANs.
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Question: A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes
A) macro browser.
B) smart browser.
C) local browser.
D) mobile browser.
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Question: Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called
A) LOL.
B) MSG.
C) SMS.
D) TMG.
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Question: A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines
A) dashtop portal.
B) interactive portal.
C) voice portal.
D) mobile portal.
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Question: A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes
A) multimedia messaging system.
B) pervasive portal.
C) interactive voice response.
D) WiMAX response system.
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Question: A website with an audio interface that can be accessed through a telephone call best describes
A) voice portal.
B) mobile portal.
C) interactive portal.
D) WiMAX portal.
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Question: A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth.
A) personal area network
B) local area network
C) wireless area network
D) Wi-Fi area network
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Question: A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes
A) personal area network.
B) wireless local area network.
C) metropolitan area network.
D) wide area network.
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Question: Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________.
A) WLAN; hotspot
B) IEEE 802.16; WiMAX
C) IEEE 802.11; Bluetooth
D) 802.11g; Wi-Fi
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Question: Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network.
A) router
B) wireless network PC card
C) wireless access point
D) modem
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Question: A wireless standard (IEEE 802.[/cpmembership]
Question: for making broadband network connections over a medium-size area such as a city best describes
A) WAN.
B) LAN.
C) WiMAN.
D) WiMAX.
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Question: By using a large number of connected hotspots, one can create a wireless city. This is known as a city-wide or ________ network.
A) 802.11b
B) WLAN
C) municipal Wi-Fi
D) Google WiFi
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Question: Which of the following, engineered by Lavar, allows you to open your mobile phone, point at certain buildings in a city, and then see the propertys value per square meter superimposed over a live image of the building streamed through the phones camera?
A) Zillow
B) augmented reality
C) mobile landscaping
D) realtytrac
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Question: Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and supply chains, within the enterprise and with its business partners best describes
A) mobile enterprise.
B) location-based enterprise.
C) portable enterprise.
D) ubiquitous enterprise.
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Question: The AT&T Mobile Enterprise Application Platform includes each of the following except
A) sales application.
B) value chain application.
C) support application.
D) service application.
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Question: Mobile workforce support includes
A) field force automation.
B) mobile office applications.
C) mobile CRM.
D) all of the above.
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Question: Challenges of mobile workforce support include each of the following except
A) tracking people and vehicles.
B) network coverage gaps and interruptions.
C) internetwork roaming.
D) bandwidth management.
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Question: By capturing and managing vehicle data across the enterprise, companies can
A) increase data accuracy.
B) reduce truck maintenance costs.
C) optimize fleet utilization.
D) accomplish all of the above.
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Question: Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage best describes
A) mobile entertainment.
B) ubiquitous computing.
C) pervasive computing.
D) real-time computing.
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Question: According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except
A) increasing mobile device penetration rates in many countries.
B) the ability to keep people better informed about new product launches, product information, and pricing schedules.
C) the ability of mobile devices to deliver quality video and audio continues to improve significantly.
D) the improving ability of wireless networks to handle broadband transmission.
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Question: Major hurdles facing mobile game publishers include each of the following except
A) lack of standards.
B) different software and hardware.
C) international laws and regulations.
D) increasing costs.
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Question: Which of the following is an iPod shoe introduced by Nike and Apple for the purpose of providing real-time feedback on distance, time, and calories burned during a workout?
A) Apollo
B) Napple
C) Flix
D) Nano
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Question: Delivery of m-commerce transactions to individuals in a specific location, at a specific time best describes
A) location-based m-commerce.
B) geolocation placement.
C) ubicom sales.
D) sensor networking.
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Question: From a consumers viewpoint, localization offers
A) safety.
B) convenience.
C) increased productivity.
D) all of the above.
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Question: Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user?
A) data or content provider
B) communication network
C) positioning component
D) service or application provider
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Question: The process of automatically identifying a Web users physical location without that user having to provide any information best defines
A) network-based positioning.
B) terminal-based positioning.
C) geolocation.
D) global positioning.
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Question: Which of the following relies on base stations to find the location of a mobile device sending a signal or sensed by the network?
A) geolocation
B) terminal-based positioning
C) event-based positioning
D) network-based positioning
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Question: A(n) ________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information.
A) GIS
B) GPS
C) L-commerce system
D) OnStar system
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Question: An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes
A) location-based service.
B) event-based service.
C) sensor-based service.
D) short message service.
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Question: Each of the following is a barrier to location-based m-commerce except
A) wireless bandwidth is limited.
B) the accuracy of location technologies is often less than consumers expect.
C) there are presently not enough location-based systems to make this a viable technology.
D) consumers see constant location data transmissions as a violation of privacy.
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Question: Marketing activities that are related to social behavior and are related to social networking activities best describes
A) event-based marketing.
B) context-based marketing.
C) mobile browsing.
D) social location-based marketing.
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Question: Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary, best describes
A) mobile computing.
B) ubiquitous computing.
C) pervasive computing.
D) context-aware computing.
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Question: Which of the following centers on the concept of using information about an end users environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising?
A) context-aware computing
B) smart computing
C) intelligent computing
D) location-based computing
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Question: Technical limitations of mobile computing include each of the following except
A) complexity.
B) pervasiveness.
C) GPS accuracy.
D) power consumption.
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Question: Ethical issues raised by m-commerce include each of the following except
A) limited access to data and documents.
B) privacy invasion.
C) infringing on workers personal time.
D) isolation.
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Question: Health risks of cell phone use include each of the following except
A) cell phone addiction.
B) damage from cell radio frequency emissions.
C) spinal injury.
D) repetitive stress injury.
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Question: Identify the seven drivers of m-commerce.
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Question: Identify four m-commerce benefits for organizations. Identify four m-commerce benefits for individuals.
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Question: Briefly describe four wireless telecommunications networks.
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Question: Define location-based m-commerce. Identify its five basic components.
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Question: List five of the eight technical limitations of mobile computing.
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