Journalism Chapter 4 1 Washington Answer What Are Considered Popular Listening Sources Alternative Broadcast Radio Answer

Document Type
Test Prep
Book Title
Keith's Radio Station: Broadcast-- Internet-- and Satellite 9th Edition
Authors
Bruce Mims, John Allen Hendricks
1 FCC - Federal ___ Commission
2 What has been the impact on listenership of satellite radio?
Answer:
3 What are some of the advantages of high definition digital radio broadcasting?
Answer:
4 Who handles the buying and selling of radio stations these days?
Answer:
5 What were some of the effects of the Telecommunications Act of 1996?
Answer:
6 To counter the sharp reversal of fortunes, many broadcasters formed Local Marketing
Agreements; describe how they work.
Answer:
7 Seventy percent of radio´s ad revenues come from what source?
Answer:
8 According to legend, Todd Storz and Bill Steward laid the ground work for what became Top
40 radio by observing what?
Answer:
9 What is meant by the term "frag-out"?
Answer:
10 Which of the following must be included in a radio station's public file?
(A) Public and Broadcasting Manual
(B) Advertising Logs
(C) Quarterly Issues Lists
(D) News Report Logs
(E) All FCC Applications
11 Which of the following does NOT need to be included in a radio station's public file?
(A) Public and Broadcasting Manual
(B) Music Playlists
(C) Quarterly Issues Lists
(D) News Report Logs
(E) All FCC Applications
12 Consolidation of radio ownership has had what effect on jobs in broadcasting?
(A) No noticeable effect
(B) Fewer jobs on all levels
(C) More executive jobs
(D) Increased on-air jobs
13 In 2013, what was the biggest challenge confronting Internet presence, and why?
Answer:
14 Radio Station websites offer what advantages?
Answer:
15 AOR - ___ Oriented Rock
16 CHR - Contemporary ___ Radio
17 AOR - Stands for ___ Oriented Rock
18 On noncommercial radio stations, what are some of the sources of revenue?
Answer:
19 Describe the trade organization that represents radio and lobbies in Washington.
Answer:
20 What are considered to be popular listening sources as an alternative to broadcast radio?
Answer:
21 What is the current state of radio in terms of audience and listenership?
Answer:
22 Consolidation of radio ownership has had what effect on jobs in broadcasting?
Answer:
23 The Communications Act of 1934 resulted in the establishment of what government agency?
What were its predecessors?
Answer:
24 A microradio movement surfaced in the 1990s; these stations are referred to as LPFM;
describe this broadcast alternative.
Answer:
25 What new technology and devices constitute the most popular mobile services for listeners?
Answer:
26 The Communications Act of 1934 resulted in the establishment of what government agency?
(A) The FCC
(B) The FRC
(C) The KFC
(D) The FTC
27 A microradio movement surfaced in the 1990s and raised the ire of both broadcast
regulators and the industry; these microstations are referred to as:
(A) LPFM
(B) HDFM
(C) MPX
(D) AOR
28 What new technology constitutes the most popular mobile services for listeners?
(A) Transistor radios
(B) Compact discs
(C) Audio implants
(D) iPods, iPads and Smart phone apps
29 The trade organization that represents radio and lobbies in Washington is:
(A) AFTRA
(B) ASCAP
(C) NASCAR
(D) N.A.B.
30 Which of the following is NOT considered to be a listening source as an alternative to
broadcast radio?
(A) Pandora
(B) iTunes
(C) VH-1
(D) Sirius/XM
31 With nearly _____________ radio stations in the United States, radio is the most available
source of entertainment, companionship, and information.
(A) 1500
(B) 15000
(C) 150000
(D) 1500000
32 Who is known as the "father of FM"?
(A) Edwin Armstrong
(B) William Pailey
(C) Heinrich Hertz
(D) David Sarnoff
33 What happened to the radio industry in WWII?
(A) Attracted more listeners
(B) A freeze on construction was put in place.
(C) All of the above
(D) None of the above
34 Who is said to have sent out the "Radio Music Box" memo - discussing the future
possibilities of the radio?
(A) Nikola Tesla
(B) Heinrich Hertz
(C) David Sarnoff
(D) Guglielmo Marconi
35 The inventor credited for radio's important "audion" tube was
(A) David Sarnoff
(B) Gugliemo Marconi
(C) Thomas Edison
(D) Lee Deforest
36 AOR - ________ Oriented Rock
(A) Album
(B) Adult
(C) American
(D) Ad-free
37 Which of these online audio streaming services has the highest number of paying
subscribers?
(A) iHeartRadio
(B) Pandora
(C) Soundcloud
(D) Spotify
38 TRUE/FALSE:
Digital Audio Tape machines are still commonly used in many radio production studios today.
(A) True
(B) False
39 According to a recent Ipsos study of in-car listening choices by consumers, XM/Sirius
Satellite Radio was the 2nd most popular form of audio.
(A) True
(B) False
40 The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio"
is still referred to by its old name,
(A) Arbitron
(B) Hooper
(C) Accurating
(D) Pulse
41 On noncommercial radio stations, what kind of announcements take the place of
commercials?
(A) Station promos
(B) Underwriting announcements
(C) Public service Announcements
(D) Fundraising announcements
42 Radio Station websites offer what advantages?
(A) Better signal quality
(B) Secondary revenue opportunities
(C) Interesting graphics
(D) Commercial-free programming
43 In 2013, the biggest challenge confronting Internet presence continued to be:
(A) A lack of consumer listening devices.
(B) Large fees charged to provide music.
(C) Weak advertising revenues.
(D) A lack of audience ratings.
44 What is one of the main problems with satellite radio?
(A) It is commercial-free
(B) It is obscenity-free
(C) It utilizes free receivers
(D) It has high monthly subscriber fees
45 What is one of the advantages of digital radio broadcasting?
(A) A multiplex stereo signal
(B) Compatibility with current analog signals
(C) More affordable prices than existing receivers
(D) Dramatic improvement in the quality of the signal
46 Who handles the buying and selling of radio stations these days?
(A) The networks
(B) A brokerage firm
(C) The individual owner
(D) The FCC
47 The largest and most successful radio group to emerge since deregulation has been:
(A) Entercom
(B) Greater Media
(C) Clear Channel
(D) CBS Radio
48 What was the one of the effects of the Telecommunications Act of 1996?
(A) More local independent radio stations
(B) "Duopolies" were limited to just two in each market
(C) Reduction in the level of local programming
(D) Limited the number of stations a corporation could own
49 To counter the sharp reversal of fortunes, many broadcasters formed
_____________agreements, whereby one radio station leases time and/or facilities from
another area station.
(A) Reciprocal trade agreements
(B) Local Marketing Agreements
(C) Revenue Sharing agreements
(D) Non-competetive Network Agreements
50 Seventy percent of radio´s ad revenues come from what source?
(A) National ad agencies
(B) Local spot sales
(C) Listener donations
(D) Tradeouts
51 According to legend, Todd Storz and Bill Steward laid the ground work for what popular
format after observing what people played on the jukebox at a local tavern?
(A) Middle of the Road
(B) Progressive Rock
(C) Top 40
(D) Beautiful Music
52 What is meant by the term "fragout"?
(A) The invention of Top 40 radio
(B) A wider variety of formats
(C) Narrowcasting or niche-casting
(D) Different music for each daypart
53 The Telecommunications Act of of 1934 was the legislation passed by congress that
removed ownership restrictions for radio companies allowing for an age of rapid consolidation.
(A) True
(B) False

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