Finance Appendix J Compute a target cost when the market determines

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APPENDIX J
PRICING
SUMMARY OF QUESTIONS BY LEARNING OBJECTIVES AND BLOOM’S
TAXONOMY
Item
LO
BT
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True-False Statements
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Multiple Choice Questions
26.
1
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50.
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AP
74.
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98.
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100.
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79.
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132.
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85.
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109.
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133.
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3
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134.
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63.
2
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87.
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111.
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40.
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64.
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136.
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C
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65.
3
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89.
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113.
4
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137.
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42.
2
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66.
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90.
4
114.
4
C
138.
6
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43.
2
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67.
3
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91.
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115.
4
K
139.
6
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44.
2
AP
68.
3
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92.
4
116.
4
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140.
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45.
2
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69.
3
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93.
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70.
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142.
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47.
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119.
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144.
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121.
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6
AP
Brief Exercises
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Exercises
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AN
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AN
a This question covers a topic in an Appendix to the chapter.
Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
J - 2
Completion Statements
178.
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SUMMARY OF LEARNING OBJECTIVES BY QUESTION TYPE
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Type
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Learning Objective 1
1.
TF
27.
MC
31.
MC
35.
MC
39.
MC
161.
Ex
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TF
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MC
32.
MC
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MC
40.
MC
162.
Ex
3.
TF
29.
MC
33.
MC
37.
MC
146.
BE
178.
C
26.
MC
30.
MC
34.
MC
38.
MC
160.
Ex
Learning Objective 2
4.
TF
43.
MC
49.
MC
55.
MC
61.
MC
149.
BE
166.
Ex
5.
TF
44.
MC
50.
MC
56.
MC
62.
MC
150.
BE
179.
C
6.
TF
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MC
57.
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151.
BE
180.
C
7.
TF
46.
MC
52.
MC
58.
MC
64.
MC
163.
Ex
41.
MC
47.
MC
53.
MC
59.
MC
147.
BE
164.
Ex
42.
MC
48.
MC
54.
MC
60.
MC
148.
BE
165.
Ex
Learning Objective 3
8.
TF
66.
MC
71.
MC
76.
MC
81.
MC
86.
MC
168.
Ex
9.
TF
67.
MC
72.
MC
77.
MC
82.
MC
152.
BE
169.
Ex
10.
TF
68.
MC
73.
MC
78.
MC
83.
MC
153.
BE
181.
C
11.
TF
69.
MC
74.
MC
79.
MC
84.
MC
154.
BE
65.
MC
70.
MC
75.
MC
80.
MC
85.
MC
167.
BE
Learning Objective 4
12.
TF
89.
MC
98.
MC
107.
MC
116.
MC
155.
BE
182.
C
13.
TF
90.
MC
99.
MC
108.
MC
117.
MC
156.
BE
183.
C
14.
TF
91.
MC
100.
MC
109.
MC
118.
MC
157.
BE
184.
C
15.
TF
92.
MC
101.
MC
110.
MC
119.
MC
170.
Ex
185.
C
16.
TF
93.
MC
102.
MC
111.
MC
120.
MC
171.
Ex
17.
TF
94.
MC
103.
MC
112.
MC
121.
MC
172.
Ex
18.
TF
95.
MC
104.
MC
113.
MC
122.
MC
173.
Ex
87.
MC
96.
MC
105.
MC
114.
MC
123.
MC
174.
Ex
88.
MC
97.
MC
106.
MC
115.
MC
124.
MC
175.
Ex
Learning Objective 5
19.
TF
20.
TF
125.
MC
126.
MC
186.
C
Learning Objective 6
21.
TF
127.
MC
132.
MC
137.
MC
142.
MC
159.
BE
22.
TF
128.
MC
133.
MC
138.
MC
143.
MC
176.
Ex
23.
TF
129.
MC
134.
MC
139.
MC
144.
MC
177.
Ex
24.
TF
130.
MC
135.
MC
140.
MC
145.
MC
187.
C
25.
TF
131.
MC
136.
MC
141.
MC
158.
BE
Note: TF = True-False BE = Brief Exercise C = Completion
MC = Multiple Choice Ex = Exercise
The chapter also contains one set of eight Matching questions and two Short-Answer Essay
questions.
Pricing J - 3
CHAPTER LEARNING OBJECTIVES
1. Compute a target cost when the market determines a product price. To compute a
target cost, the company determines its target selling price. Once the target selling price is
set, it determines its target cost by setting a desired profit. The difference between the target
price and desired profit is the target cost of the product.
2. Compute a target selling price using cost-plus pricing. Cost-plus pricing involves
establishing a cost base and adding to this cost base a markup to determine a target selling
price. The cost-plus pricing formula is expressed as follows: Target selling price = Cost +
(Markup percentage × Cost).
3. Use time-and-material pricing to determine the cost of services provided. Under time-
and-material pricing, two pricing rates are setone for the labor used on a job and another
for the material. The labor rate includes direct labor time and other employee costs. The
material charge is based on the cost of direct parts and materials used and a material
loading charge for related overhead cost.
4. Determine a transfer price using the negotiated, cost-based, and market-based
approaches. The negotiated price is determined through agreement of division managers.
Under a cost-based approach, the transfer price may be based on variable cost alone or on
variable costs plus fixed costs. Companies may add a markup to these numbers. The cost-
based approach often leads to poor performance evaluations and purchasing decisions. A
market-based transfer price is based on existing competing market prices and services. A
market-based system is often considered the best approach because it is objective and
generally provides the proper economic incentives.
5. Explain issues involved in transferring goods between divisions in different countries.
Companies must pay income tax in the country where they generate the income. In order to
maximize income and minimize income tax, many companies prefer to report more income in
countries with low tax rates, and less income in countries with high tax rates. This is
accomplished by adjusting the transfer prices they use on internal transfers between
divisions located in different countries.
6. Determine prices using absorption-cost pricing and variable-cost pricing. Absorption-
cost pricing uses total manufacturing cost as the cost base and provides for selling and
administrative costs plus the target ROI through the markup. The target selling price is
computed as: Manufacturing cost per unit + (Markup percentage × Manufacturing cost per
unit). Variable-cost pricing uses all of the variable costs, including selling and administrative
costs, as the cost base and provides for fixed costs and target ROI through the markup. The
target selling price is computed as: Variable cost per unit + (Markup percentage × Variable
cost per unit).
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
J - 4
TRUE-FALSE STATEMENTS
1. In most cases, a company sets the price instead of it being set by the competitive market.
2. In a competitive market, a company is forced to act as a price taker and must emphasize
minimizing and controlling costs.
3. The difference between the target price and the desired profit is the target cost of the
product.
4. In a competitive environment, the company must set a target cost and a target selling
price.
5. The cost-plus pricing approach establishes a cost base and adds a markup to this base to
determine a target selling price.
6. The cost-plus pricing model gives consideration to the demand sidewhether customers
will pay the target selling price.
7. Sales volume plays a large role in determining per unit costs in the cost-plus pricing
approach.
8. In time-and-material pricing, the material charge is based on the cost of direct materials
used and a material loading charge for related overhead costs.
9. The first step for time-and-material pricing is to calculate the material loading charge.
10. The material loading charge is expressed as a percentage of the total estimated cost of
materials for the year.
11. Divisions within vertically integrated companies normally sell goods only to other divisions
within the same company.
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Pricing J - 5
12. Using the negotiated transfer pricing approach, a minimum transfer price is established by
the selling division.
13. There are two approaches for determining a transfer price: cost-based and market-based.
14. If a cost-based transfer price is used, the transfer price must be based on variable cost.
15. A problem with a cost-based transfer price is that it does not provide adequate incentive
for the selling division to control costs.
16. In the formula for a minimum transfer price, opportunity cost is the contribution margin of
goods sold externally.
17. The market-based transfer price approach produces a higher total contribution margin to
the company than the cost-based approach.
18. A negotiated transfer price should be used when an outside market for the goods does not
exist.
19. The number of transfers between divisions that are located in different countries has
decreased as companies rely more on outsourcing.
20. Differences in tax rates between countries can complicate the determination of the
appropriate transfer price.
21. The absorption-cost approach is consistent with generally accepted accounting principles
because it defines the cost base as the manufacturing cost.
22. The first step in the absorption-cost approach is to compute the markup percentage used
in setting the target selling price.
23. Because absorption cost data already exists in general ledger accounts, it is cost effective
to use it for pricing.
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
J - 6
24. The markup percentage in the variable-cost approach is computed by dividing the desired
ROI/unit plus fixed costs/unit by the variable costs/unit.
25. Under the variable-cost approach, the cost base consists of all of the variable costs
associated with a product except variable selling and administrative costs.
Answers to True-False Statements
MULTIPLE CHOICE QUESTIONS
26. Factors that can affect pricing decisions include all of the following except
a. cost considerations.
b. environment.
c. pricing objectives.
d. All of these are factors.
27. In most cases, prices are set by the
a. customers.
b. competitive market.
c. largest competitor.
d. selling company.
28. A company must price its product to cover its costs and earn a reasonable profit in
a. all cases.
b. its early years.
c. the long run.
d. the short run.
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Pricing J - 7
29. Prices are set by the competitive market when
a. the product is specially made for a customer.
b. there are no other producers capable of manufacturing a similar item.
c. a company can effectively differentiate its product from others.
d. a product is not easily distinguished from competing products.
30. All of the following are correct statements about the target price except it
a. is the price the company believes would place it in the optimal position for its target
audience.
b. is used to determine a product's target cost.
c. is determined after the company has identified its market and does market research.
d. is determined after the company sets its desired profit amount.
31. Companies that sell products whose prices are set by market forces are called
a. price givers.
b. price leaders.
c. price takers.
d. price setters.
32. In which of the following situations would a company not set the prices of its products?
a. When the product is not easily differentiated from competing products
b. When the product is specially made for a customer
c. When there are few or no other producers capable of making a similar product
d. When the product can be effectively differentiated from others
33. The calculation to determine target cost is
a. variable manufacturing costs + fixed manufacturing costs.
b. sales price (variable manufacturing costs + fixed manufacturing costs).
c. variable manufacturing costs + selling and administrative variable costs.
d. sales price desired profit.
34. Target cost is comprised of
a. variable and fixed manufacturing costs only.
b. variable manufacturing and selling and administrative costs only.
c. total manufacturing and selling and administrative costs.
d. fixed manufacturing and selling and administrative costs only.
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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35. A company that is a price taker would most likely use which of the following methods?
a. Time-and-material pricing
b. Target costing
c. Cost plus pricing, contribution approach
d. Cost plus pricing, absorption approach
36. Bond Co. is using the target cost approach on a new product. Information gathered so far
reveals:
Expected annual sales 400,000 units
Desired profit per unit $0.35
Target cost $168,000
What is the target selling price per unit?
a. $0.42
b. $0.70
c. $0.35
d. $0.77
37. Well Water Inc. wants to produce and sell a new flavored water. In order to penetrate the
market, the product will have to sell at $2.00 per 12 oz. bottle. The following data has
been collected:
Annual sales 50,000 bottles
Projected selling and administrative costs $8,000
Desired profit $70,000
The target cost per bottle is
a. $0.44.
b. $0.60.
c. $0.16.
d. $0.40.
38. Larry Cable Inc. plans to introduce a new product and is using the target cost approach.
Projected sales revenue is $810,000 ($4.05 per unit) and target costs are $730,000. What
is the desired profit per unit?
a. $0.40
b. $2.03
c. $3.65
d. None of these answer choices are correct.
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Pricing J - 9
39. Wasson Widget Company is contemplating the production and sale of a new widget.
Projected sales are $300,000 (or 75,000 units) and desired profit is $36,000. What is the
target cost per unit?
a. $4.00
b. $3.52
c. $4.48
d. $4.80
40. Boomer Boombox Inc. wants to produce and sell a new lightweight radio. Desired profit
per unit is $1.84. The expected unit sales price is $22 based on 10,000 units. What is the
total target cost?
a. $201,600
b. $220,000
c. $18,400
d. $238,400
41. In cost-plus pricing, the markup consists of
a. manufacturing costs.
b. desired ROI.
c. selling and administrative costs.
d. total cost and desired ROI.
42. The desired ROI per unit is calculated by
a. multiplying the ROI times the investment and dividing by the estimated volume.
b. multiplying the unit selling price by the ROI.
c. dividing the total cost by the estimated volume and multiplying by the ROI.
d. dividing the ROI by the estimated volume and subtracting the result from the unit cost.
43. Bellingham Suit Co. has received a shipment of suits that cost $200 each. If the company
uses cost-plus pricing and applies a markup percentage of 60%, what is the sales price
per suit?
a. $333
b. $320
c. $280
d. $500
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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Use the following information for questions 4447.
Custom Shoes Co. has gathered the following information concerning one model of shoe:
Variable manufacturing costs $40,000
Variable selling and administrative costs $20,000
Fixed manufacturing costs $160,000
Fixed selling and administrative costs $120,000
Investment $1,700,000
ROI 30%
Planned production and sales 5,000 pairs
44. What is the total cost per pair of shoes?
a. $40
b. $68
c. $168
d. $96
45. What is the desired ROI per pair of shoes?
a. $68
b. $168
c. $102
d. $170
46. What is the target selling price per pair of shoes?
a. $142
b. $170
c. $114
d. $158
47. What is the markup percentage?
a. 150%
b. 255%
c. 850%
d. 182%
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Pricing J - 11
Use the following information for questions 48 and 49.
Lock Inc. has collected the following data concerning one of its products:
Unit sales price $145
Total sales 15,000 units
Unit cost $115
Total investment $1,800,000
48. The ROI percentage is
a. 20%.
b. 25%.
c. 30%.
d. 35%.
49. The markup percentage is
a. 20.69%.
b. 22.59%.
c. 25%.
d. 26.09%.
50. A company using cost-plus pricing has an ROI of 24%, total sales of 20,000 units and a
desired ROI per unit of $30. What was the amount of investment?
a. $144,000
b. $2,500,000
c. $456,000
d. $789,475
Use the following information for questions 5153.
Brislin Products has a new product going on the market next year. The following data are
projections for production and sales:
Variable costs $250,000
Fixed costs $450,000
ROI 14%
Investment $2,000,000
Sales 200,000 units
51. What is the target selling price per unit?
a. $4.90
b. $3.50
c. $2.65
d. $3.65
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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52. What is the markup percentage?
a. 112%
b. 20%
c. 62%
d. 40%
53. What would the markup percentage be if only 150,000 units were sold and Brislin still
wanted to earn the desired ROI?
a. 32.95%
b. 53.33%
c. 35.0%
d. 44.00%
54. When using cost-plus pricing, which amount per unit does not change when the expected
volume differs from the budgeted volume?
a. Variable cost
b. Fixed cost
c. Desired ROI
d. Target selling price
55. Why does the unit selling price increase when expected volume is lower than budgeted
volume?
a. Variable costs and fixed costs have to be spread over fewer units.
b. Fixed costs and desired ROI have to be spread over fewer units.
c. Variable costs and desired ROI have to be spread over fewer units.
d. Fixed costs only have to be spread over fewer units.
56. In cost-plus pricing, the target selling price is computed as
a. variable cost per unit + desired ROI per unit.
b. fixed cost per unit + desired ROI per unit.
c. total unit cost + desired ROI per unit.
d. variable cost per unit + fixed manufacturing cost per unit + desired ROI per unit.
57. In cost-plus pricing, the markup percentage is computed by dividing the desired ROI per
unit by the
a. fixed cost per unit.
b. total cost per unit.
c. total manufacturing cost per unit.
d. variable cost per unit.
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Pricing J - 13
58. The cost-plus pricing approach's major advantage is
a. it considers customer demand.
b. that sales volume has no effect on per unit costs.
c. it is simple to compute.
d. it can be used to determine a product’s target cost.
59. The following per unit information is available for a new product of Red Ribbon Company:
Desired ROI $ 20
Fixed cost 40
Variable cost 60
Total cost 100
Selling price 120
Red Ribbon Company's markup percentage would be
a. 17%.
b. 20%.
c. 33%.
d. 50%.
60. Bryson Company has just developed a new product. The following data is available for
this product:
Desired ROI per unit $ 30
Fixed cost per unit 50
Variable cost per unit 75
Total cost per unit 125
The target selling price for this product is
a. $155.
b. $125.
c. $105.
d. $80.
61. All of the following are correct statements about the cost-plus pricing approach except that
it
a. is simple to compute.
b. considers customer demand.
c. includes only variable costs in the cost base.
d. will only work when the company sells the quantity it budgeted.
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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62. In the cost-plus pricing approach, the desired ROI per unit is computed by multiplying the
ROI percentage by ________ and then dividing by units produced.
a. fixed costs.
b. total investment.
c. total costs.
d. variable costs.
Use the following information for questions 6364.
Red Grass Company produces high definition television sets. The following information is
available for this product:
Fixed cost per unit $250
Variable cost per unit 750
Total cost per unit 1,000
Desired ROI per unit 300
63. Red Grass Company's markup percentage would be
a. 30%.
b. 40%.
c. 60%.
d. 120%.
64. The target selling price for this television is
a. $550.
b. $1,000.
c. $1,050.
d. $1,300.
65. In time-and-material pricing, a material loading charge covers all of the following except
a. purchasing costs.
b. related overhead.
c. desired profit margin.
d. All of these are covered.
66. The first step for time-and-material pricing is to calculate the
a. charge for obtaining materials.
b. charge for holding materials.
c. labor charge per hour.
d. charges for a particular job.
page-pff
67. The labor charge per hour in time-and-material pricing includes all of the following except
a. an allowance for a desired profit.
b. charges for labor loading.
c. selling and administrative costs.
d. overhead costs.
68. The last step in determining the material loading charge percentage is to
a. estimate annual costs for purchasing, receiving, and storing materials.
b. estimate the total cost of parts and materials.
c. divide material charges by the total estimated costs of parts and materials.
d. add a desired profit margin on the materials themselves.
69. In time-and-material pricing, the charge for a particular job is the sum of the labor charge
and the
a. materials charge.
b. material loading charge.
c. materials charge + desired profit.
d. materials charge + the material loading charge.
Use the following information for questions 70-72.
The following data is available for Wheels ‘N Spokes Repair Shop for 2013:
Repair technicians wages $360,000
Fringe benefits 80,000
Overhead 60,000
Total $500,000
The desired profit margin is $40 per labor hour. The material loading charge is 40% of invoice
cost. It is estimated that 5,000 labor hours will be worked in 2013.
70. Wheels ‘N Spokes’ labor charge in 2013 would be
a. $100.
b. $112.
c. $128.
d. $140.
71. In January 2013, Wheels ‘N Spokes repairs a bicycle that uses parts of $180. Its material
loading charge on this repair would be
a. $72.
b. $108.
c. $180.
d. $252.
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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72. In March 2013, Wheels ‘N Spokes repairs a bicycle that takes two hours to repair and
uses parts of $240. The bill for this repair would be
a. $520.
b. $560.
c. $592.
d. $616.
73. Which of the following organizations would most likely not use time-and-material pricing?
a. Automobile repair company
b. Engineering firm
c. Custom furniture manufacturer
d. Public accounting firm
Use the following information for questions 7476.
Carlos Consulting Inc. provides financial consulting and has collected the following data for the
next year’s budgeted activity for a lead consultant.
Consultants’ wages $90,000
Fringe benefits $22,500
Related overhead $17,500
Supply clerk’s wages $18,000
Fringe benefits $4,000
Related overhead $20,000
Profit margin per hour $20
Profit margin on materials 15%
Total estimated consulting hours 5,000
Total estimated supply costs $168,000
74. The labor rate per hour is
a. $42.50.
b. $26.00.
c. $41.50.
d. $46.00.
75. The material loading charge is
a. 15%.
b. 25%.
c. 40%.
d. 55%.
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Pricing J - 17
76. A consulting job takes 20 hours of consulting time and $180 of supplies. The client’s bill
would be
a. $1,172.
b. $772.
c. $952.
d. $1,100.
Use the following information for questions 7778.
Lonely Guy Repair Service recently performed repair services for a customer that totaled $400.
Somehow the bill was lost and the company accountant was trying to recreate the bill from
memory. This is what was remembered:
Total bill $600
Labor profit margin $10
Materials profit margin 20%
Total labor charges $390
Cost of materials used $120
Total hourly cost $22.50
77. What was the material loading charge?
a. 37.5%
b. 43.8%
c. 61.3%
d. 75%
78. How many hours were billed on the job?
a. 19.5
b. 18.5
c. 17.3
d. 12.0
79. Lawrence Legal Services recently billed a customer $690. Labor hours were 6 and the
cost of the materials used was $150. If the company’s hourly labor rate was $75, what
material loading charge was used?
a. 30%
b. 50%
c. 60%
d. 100%
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Test Bank for Accounting: Tools for Business Decision Making, Fifth Edition
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80. Dudly Drafting Services uses a 45% material loading charge and a labor rate of $20 per
hour. How much will be charged on a job that requires 3.5 hours of work and $40 of
materials?
a. $128
b. $110
c. $88
d. $133
81. The time component under time-and-material pricing includes a
a. loading charge.
b. charge for receiving, handling, and storing materials.
c. portion of the materials clerk’s wages.
d. profit margin.
82. Using time-and-material pricing involves how many steps?
a. 4
b. 3
c. 2
d. 1
83. The last step in calculating the hourly rate to be charged in time-and-material pricing is to
a. estimate the total labor costs plus fringe benefits.
b. estimate the total labor hours.
c. add a profit margin.
d. add a charge for overhead costs.
Use the following information for questions 8486.
Jaycee Auto Repair has the following budgeted costs for the next year:
Time Charges Material Charges
Shop employees wages and benefits $120,000 $ -
Parts manager’s salary and benefits - 45,000
Office employees salary and benefits 30,000 15,000
Other overhead 15,000 40,000
Invoice cost of parts and materials - 400,000
Total budgeted costs $165,000 $500,000
84. The labor rate to be used next year assuming 7,500 hours of repair time and a profit
margin of $25 per labor hour is
a. $22.
b. $41.
c. $43.
d. $47.
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Pricing J - 19
85. The material loading charge to be used next year assuming a 40% markup on material
cost is
a. 20%.
b. 40%.
c. 65%.
d. 80%.
86. The labor rate is based on 7,500 repair hours and a profit margin of $25 per labor hour.
Jaycee estimates that the repairs to a Cadillac Escalade damaged in an accident will take
45 hours of labor and $3,500 in parts and materials. The total cost of the repairs is
a. $5,890.
b. $7,890.
c. $5,775.
d. $7,015.
87. The price used to record a sale between divisions within the same vertically integrated
company is called the
a. sales price.
b. integrated price.
c. transfer price.
d. bargain price.
88. The overall objective in the determination of a transfer price is to
a. maximize the return of the selling division.
b. minimize the cost to the purchasing division.
c. minimize the return of the selling division.
d. maximize the return to the whole company.
89. Which two methods are used most often when establishing a transfer price?
a. Negotiated transfer pricing and cost-based transfer pricing
b. Cost-based transfer pricing and market-based transfer pricing
c. Negotiated transfer pricing and market-based transfer pricing
d. Cost-based transfer pricing and standard-based pricing
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Use the following information for questions 90 and 91.
The Selling Division’s unit sales price is $25 and its unit variable cost is $15. Its capacity is
10,000 units. Fixed costs per unit are $6. Current outside sales are 8,000 units.
90. What is the Selling Division’s opportunity cost per unit from selling 2,000 units to the
Purchasing Division?
a. $10
b. $25
c. $4
d. $0
91. What is the Selling Division’s opportunity cost per unit from selling 3,000 units to the
Purchasing Division?
a. $10
b. $25
c. $4
d. $0
92. In the minimum transfer price formula, variable cost is defined as the variable cost of
a. all units sold, both internally and externally.
b. units sold externally.
c. units not sold.
d. units sold internally.
93. Under the negotiated transfer pricing approach, the minimum transfer price is established
by the
a. purchasing division.
b. corporate headquarters management.
c. selling division.
d. corporate negotiator.
94. Under the negotiated transfer pricing approach, the maximum transfer price is established
by the
a. purchasing division.
b. corporate headquarters management.
c. selling division.
d. corporate negotiator.

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