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1. How does persuasive speaking ability contribute to a healthy democracy?
2. Explain the difference between informative and persuasive speeches.
3. Explain the persuasive speaker's objective of limiting the audience's alternatives.
4. Describe two ways in which a speaker can demonstrate to the audience that he or she is
an ethical speaker.
5. Define and briefly explain the terms logos, pathos, and ethos.
6. How do the audience's perceptions of the speaker's moral character affect the outcome of
a persuasive speech?
7. Explain how Maslow's hierarchy of needs relates to persuasive speaking.
8. Explain the elaboration likelihood model of persuasion (ELM), and then discuss central
and peripheral processing.
9. Discuss how a persuasive speaker can effectively use the elaboration likelihood model of
persuasion to make a speech more persuasive.
10. How do the listeners' feelings toward the speaker influence how receptive an audience
will be toward the speaker's message?
11. Why are the audience's perceptions of the speaker's trustworthiness more important than
their perceptions of the speaker's expertise?
12. Why is it important for audience members to perceive the speaker as similar to
themselves?
13. Explain how a speaker can use expectancy value theory to persuade an audience.
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