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Executive summary:
What would I do if I were the CEO? I would attempt to make Google the primary interface
to the world; makeevery attempt to improve the quality and reach of the internet;
Control more of the purchase cycle and invest more in the area of
Extending/improving life and cure diseases. I would also invest more in
YouTubeadvertising; and try to determine the best advertisements on the Internet; I would
acquire Twitter. Google has been involved in discussions to buy Groupon for $6 billion., I
would try to get Twitter as it would pay off much more; would continue with the offensive
attacks on and emergence of Chrome is a great strategy. I would also look into areas of
cloud computing and invest in advertising in this area. I would tap the Google Maps
business a lot more. I would also consider webhosting business, this would let companies
host their web data on Google’s fast and secure servers. It may also pay off to start financial
data service which could fetch them millions of dolllars. Starting wireless internet along with
phone/Internet service and then further expanding it globally and nationally would increase
their competitive advantage and last but not the least invest more in health systems, google
can help users track the best insurance companies and tap into an emerging market.
Google’s mission to organize, and make all information accessible and useful to its users
drives Google’s strategies to expand into new markets, gather further information, and
make that information available in a beneficial, valuable manner. Google’s objectives are to
grow, expand into international markets, and continue developing new products such as
new advertising technology. Strategically, Google differentiates themselves by focusing on
the core product of search services and has benefited from a competitive advantage in
