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1.0 EXECUTIVE SUMMARY
IOI Properties Group Berhad (IOIPG) is a leading developer of publicly listed
properties in Malaysia. Prior to its successful listing on the Main Board of the Malaysian
Stock Exchange on 15 January 2014, it built a solid reputation as an esteemed
property arm of the IOI Group.
IOIPG is renowned as one of the largest property companies in the country with an
established track record spanning more than three decades in the field of property
development. Its main activities include development of property, investment in
property, leisure, and hospitality. Sustainable townships have been successfully
developed in the sought-after regions of Klang Valley and Johor in Malaysia, while
developing property in Singapore and Republic of China. IOIPG currently has a total
landbank area of 10,000 acres in Malaysia and abroad.
This paper will analyses the IOI Properties Group business strategy. This paper also
identifies the company’s strength, weaknesses, opportunities, and threats.
Environmental audit was determine in this project and divided by two categories were
internal and external factors. For internal factors, it consists of culture, management,
marketing, production, operation, Research and Development (R&D) and
Management Information System. While for external factors were consist of Political,
Economic, Social and Technological analysis (PESTEL), Porter Five Factors and
From the SWOT analysis, the External Factor Evaluation (EFE) Matrix and Internal
Factor Evaluation (IFE) Matrix have been developed. EFE is a strategy tool used to
assess the internal environment of the firm and to reveal its strengths and weaknesses
while IFE It is a strategy tool used to examine the external environment of the company
and to identify the opportunities and threats available to it. The result shows that the
IOI Properties Berhad’s EFE and IFE Matrix are above average with total weighted
score of 3.10 and 3.20.
Beside all the matrixes, I have been generated for long term objectives and alternative
strategies for IOI Properties Berhad. The long term objectives are to give better service
to the customers and continuously improving their performance, to provide good
locations, affordable prices, highly functional designs and the right amenities to the
people and also to create a safe, green and pleasant environment. For the alternative’s
strategies, we have come out with strategy of market penetration.