Product - Wrist watch
Core Benefit : Core benefit is for which a product is purchased. The perceived core benefit
of wristwatch would be to show the time properly, if it doesn’t show the time properly or has
some problem with the time then the watch will have no value.
Basic Product : All the items which enable the product to satisfy the core are together known
as the basic product. If asked what is the basic product in a wrist watch it be the appearance
which is the first look of a product. Customer would see if the leather of the watch is of good
quality or how attractive is the dial of the watch.
Expected Product : The expected product is the set of additional features that the consumer