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Executive summary
This report is mainly talking about the end performance results of Y-3 Smart Phone
Company. It has some main contents which contain the background of the company, the
strategies the company has selected and the analysis of the performance results in company
from 2011-2014. At the end of the report, it made the recommendation in the future which
keep the good performance and main strategy and invest more money on the technology.
And also improve the management system in the company.
Background
Y-3 is a smart phone company, in order to have a good sales and big account of market
share, it has a long-term strategy, which is focus on high product quality and strong brand
strategy. the other strategies follow this strategy and strength Y-3 brand. During the 4 years
of development, every year has different situation, according to the background of our
company, smart phone fields, development of local/international market and our products
features, we used the different strategies for several of situations. So the company has
different short term strategies that contribute to keep Y-3 Company stay in the competitive
position and survive in the society. Different short-term strategies also help Y-3 company
to develop sustainably in the future.
Long-term strategy Brand Strategy, high product quality
Short-term strategy 2011-Technological development strategy
2012-Enterprise Comprehensive Development Strategy
2013-Talent Development Strategy
2014-Sustainable Development Strategy
2011
Technological development strategy
For the first year, Y-3 is a new company for smart phone market; product quality is the
most essential thing for this brand. Y-3 try to build a middle high level brand in customers
mind, Y-3 invested much money on technological development and ads. For product
development, Y-3 put great efforts on product technological development, product package
design and advertising design. Y-3 believes that wonderful quality will bring great memory
and experience for customers.
2012
Enterprise Comprehensive Development Strategy
In 2011, Y-3 had good performance in sales and quality of product, but the comprehensive
performance still not good enough. Therefore the main strategy was Enterprise
Comprehensive Development Strategy in 2012. Y-3 expanded scale of production,
increased productivity, enhanced human resource management, exploited new
international market and choose Australian suppler as main supplier for reputation. These
activities promoted Y-3 comprehensive power remarkably.
2013
Talent Development Strategy
In 2012, Y-3 achieved great comprehensive performance successfully. However, the talents
became very necessary when Y-3 growing so fast. Talent Development Strategy was the
main target in 2013. Y-3 focused on recruiting smart, wisdom and experienced staffs and
training not competent or skillful staffs, these staffs were recorded their performance and
