The Advantages and Disadvantage of Starbucks

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What are the advantages and disadvantage of Starbucks degree of vertical integration and
channel expansion?
Vertical Integration is a kind of company that controls all of the process of production.
Advantage
Starbucks retains their brand competence by controlling all the process of production by
themselves which starts from growing the coffee plant, selecting the coffee nut, roasting
the nut, grinding the nut until mixing with ingredients and become a cup of coffee and also
have selling coffee by their own shop.
Due to they do every process by their own so profits dont have to be share with any other
partner.
They have core competence in Coffee industry so it tough for other rival to compete with.
They can cut off some unnecessary working process and ordering good make Starbuck
easier to proceed.
They have a course in training their staff to be qualified in making good coffee.
It easy for them to reserve their product quality and also easy to learn and keep in touch
with customer need in order to improve and satisfy them.
From all of these make customer trust and loyal in their brand.
Disadvantage
In doing every process by their own make them lose economy of scale. The price of
product will be higher than rivals which make them hold just high class part of the market
share which might give an affect to company benefit and management efficiency in the
future if the competitors climb to fight in the same market.
When the company is run out of raw materials, this will effect to the customer because the
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